Digital is constantly evolving and it’s taking entertainment brands along for the ride.
At Side B Live 2019, we’ll be diving deep into the intersection of digital, entertainment and tech to unpack how we as an industry can lean in to the digital evolution, and stay ahead with innovation that drives business success.
From creative to community, the future of content and the future of Facebook, Bolster’s own senior leaders and Facebook will be leading discussions and leaning into ideas that will arm you with the knowledge to stand out in the increasingly crowded and dynamic marketing landscape.
9:30am: Arrival
Tea, coffee & mingling in in the foyer
10:00am: Welcome Address
Anthony Zaccaria - Co-Founder & MD, Bolster
10:10am: State Of Play
The digital landscape has evolved since our last Side B. Audiences, ad tech, discovery and engagement have transcended into a dynamic ecosystem that we’re going to explore. By taking a look at digital as a whole, and zooming in on music & entertainment, we’ll set up the day by taking a look where we were, where we are now, and where we are headed.
Catherine Rewha - Head of Digital, Bolster
Paige X. Cho - Snr Music Strategist, Bolster
10:40am: Are you content with your content?
A guide to hot creative.
Your creative has 2 seconds to get its message across online. Oliver will spend 1,200 explaining why this is the case and how to combat it. This talk explores the spectrum of content and creative that ranges from short brand touchpoints to longer lean-back moments. He’ll speak to content strategies you can adopt to better capture the attention of your audience and move them along this scale.
Oliver Hall - Snr Campaign Manager, Bolster
11:10am: Morning Tea/Coffee Break
Join everyone in the foyer for morning
tea snacks, beverages and more mingles
11:35am: Cultivating Communities
Online communities are a two-way street, bringing value to both audiences and brands. Learn about the benefits with plenty of real-life examples, and and why (despite all this) not everyone needs an online community.
Paige X. Cho - Snr Music Strategist, Bolster
12:05am: Consumer Journey: Beyond The Conversion
What does a data-led consumer journey look like in 2019? This session delves into hot tips direct from Facebook’s Entertainment Lead, plus real life case studies from Bolster’s work in music and entertainment.
Harrison Lee - Media & Entertainment, Facebook
Oliver Hall - Snr Campaign Manager, Bolster
Paige X. Cho - Snr Music Strategist, Bolster
12:45pm: Lunch
Join everyone in the foyer for lunch and ... even more mingling!
1:30pm: Meaningful Measurement
How are we meant to move toward success, if we don’t even know what success looks like? And how are we meant to move forward if we don’t even know who we are moving forward with?
Don’t worry, this isn’t relationship counselling. This is a game-plan on how to set yourself up for success before your campaign even begins by adopting the ‘Meaningful Measurement’ methodology. Because you’re only as successful as how you measure your success.*
*Sign up today for our free pyramid scheme.
Catherine Rewha - Head of Digital, Bolster
2:00pm: Future Moves
Discover what is in Facebook’s upcoming
product roadmap to give yourself
a competitive edge in 2020
Sam Kirby - Solution Manager, Facebook
2:25pm: Afternoon Tea
Join everyone in the foyer for
afternoon pick-me-ups
2:45pm: Panel discussion - Partnerships & activations in a digitally driven world
In this panel we'll discuss how brands, festivals and publishers are using multiple touchpoints to reach and connect with audiences online and IRL
Darren Levin - Head of Content, Bolster (Moderator)
Nick Shelton - Founder, Broadsheet
Jimmy Clarke - Founder, Aeroplane
Michelle Lucia - Head Of Commercial Marketing, Live Nation
More TBA
4:00pm: Fin
Join us for drinks @ Bad Frankies
141 Greeves St, Fitzroy VIC 3065
(Short walk from venue)
